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Deadline: September 8, 2026 (opens June 9)
Program Summary:
HYPE is MPMG’s annual grant program to help support emerging Canadian artists in the presentation of a new work, across all performing artistic disciplines. Now open to a wider pool of applicants, organizations in operation for no more than eight years, at the time of application, will receive $12,000.00 of marketing and consulting services from MPMG to promote work being presented during the winter or spring season.
HYPE is part of MPMG’s ongoing efforts to support, train, and mentor the next generation of performing artists through the donation of marketing services. HYPE will provide Media Relations, Digital Marketing, and Consulting support to raise the profile and awareness of the recipient’s new work, while simultaneously helping prepare them for ongoing success by providing training, mentorship, and marketing resources in preparation for future presentations.
Applications will be evaluated using the following listed criteria:
1. Artistic Merit: Explores emotional, conceptual, and culturally relevant subjects, innovates with form and expression, challenges boundaries and provokes thoughts, advances practice of participating artists
2. Audience Reach: Broadens access to the performing arts, appeals and is relevant to a wide range of demographics, size of venue, number of performances, financially accessible
3. Marketing Impact: Opportunity for the MPMG team to significantly amplify the work, a coherent brand, a functional website in place, a clear, concise storyline, a clear plan for project implementation
4. Community Impact: Addresses an issue facing a given community, draws attention to a cause, considers community needs, helps strengthen community,
5. Project Sustainability: Longevity of the work, future touring potential, contribution to larger artistic ecosystem, demonstration of project feasibility with a clear budget and existing financial support
6. Diversity, Equity and Inclusion: Supports and services underrepresented/ marginalized populations, creates opportunities for marginalized artists, encourages cross-cultural collaborations, advances accessibility for audiences
Grant Value:
MPMG will donate $12,000.00 in marketing services to be used in 2027, in conjunction with the selected work.
Eligible Applicants & Projects:
Applicant and Project Eligibility:
- You are an organization who has been in operation for no more than eight years as of the application deadline.
- You are a registered not-for-profit or charitable organization.
- You are presenting a new, fully staged, full-length work or mixed program in a professional setting with a minimum seating capacity of 150 seats.
- Eligible performing arts genres include: dance, theatre, music, and comedy.